Brand Identity

Building on the brand’s refined culinary vision, Edward crafted an elegant typographic identity that embodies sophistication and exclusivity. Inspired by the rich textures and natural hues of land and sea—from deep, earthy browns to forest greens and sea blues—the design reflects the brand’s commitment to quality, freshness, and sustainability.

The carefully selected typography enhances the brand’s premium feel, striking a balance between timeless elegance and modern refinement, seamlessly aligning with the brand’s ethos, creating a cohesive and memorable presence that speaks to discerning clients seeking a bespoke dining experience.

Like the seasonal produce used at Saison, the Saison typeface gracefully evolves and grows into existence.

Tailored Brand Strategy for a High-End Culinary Experience

Edward developed a bespoke brand strategy that reflects their dedication to delivering luxurious, high-end dining experiences. Centred on exclusivity, quality, and professionalism, the strategy positions them as the premier choice for private and corporate catering, offering personalised culinary creations made with locally sourced ingredients.With a client-centric approach and a deep respect for privacy, Edward crafted a brand identity that seamlessly combines impeccable service with elevated dining. The result? A clear, compelling, and sophisticated brand presence that resonates with discerning clients seeking exceptional, tailored food experiences.

SEASONAL. LOCAL. PERSONAL.

Edward designed a sleek, visually striking website to showcase Saison’s exceptional culinary experiences. With a clean, modern layout and strong imagery, the site reflects the essence of their bespoke, high-end dining.

A dedicated News & Events section keeps clients updated on seasonal menus, exclusive gatherings, and industry insights, ensuring the brand remains dynamic and engaging. The result is a seamless online experience that embodies Saison’s commitment to quality, elegance, and professionalism.

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"Working with Edward was an incredible experience. He truly understood our vision and translated it into a brand that feels both elegant and authentic. From the refined strategy to the beautifully crafted identity and website, every detail reflects the quality and exclusivity we stand for. We couldn’t be happier with the result."

— Gareth Crawford, Founder, Saison