Edward's design philosophy is all about defying the mundane, being bold and thinking creatively. But that doesn't mean sacrificing the essentials. Edward stays true to core design principles, ensuring his creative process is clear, thoughtful and purposeful.
BA in Graphic Design (First Class)
Placement Evolve Design 2013 — 2014
Junior Designer EvolveDesign 2016— 2017
Brand Designer MarksDesign / SGSco 2017—2019
Freelance 2019— 2021
Senior Brand Designer Mammoth Brand 2021 — Current
Edward's design journey began at Evolve Communications in Belfast, where he focused on marketing materials for Northern Ireland's hospitality sector and collaborated with CBRE on branding for commercial real estate projects like Adelaide Exchange, Belfast. This experience provided valuable insights into design, project management, and client relations, laying a solid foundation for his career.
Transitioning to Marks Design in Belfast, Edward became an integral part of a larger team, working with global brands like Kellogg's and local clients such as Day True. His role demanded a meticulous balance of creative flair and strategic acumen, contributing to the design and launch of new products, packaging, and materials.
In Australia, Edward pursued freelance work, specialising in visual identities for tech start-ups globally. Noteworthy projects included developing the web presence for Urb-it, a sustainable same-day delivery service, and collaborating with Foreign Direct Investment (FDI) agencies like the FDI Centre, further enhancing his reputation as a skilled designer.
Edward now serves as a senior brand designer at mammoth.tv.
Brand Storytelling
Brand Positioning
Brand Strategy
Brand Identity
Brand Campaign
Illustration
Logo Design
Web Design & Development
Brand Campaign
Packaging
Editorial
Environmental Design
Way-finding
Exhibition Design
Motion Graphics
Naming
Photography
Videography
Hospitality Design
Design for Social
Art Direction
Ernst and Young
WAVTEQ
CBRE
FDI Center
Research FDI
Western Regional Enterprise Network
IIS Investment
Cecelia Ahern
Heads
Location Decisions
Cú
Urb-it
APD Properties
UACF
On Your Marks
Kevin Pease
Haze
Da Vinci's Hotel
DPG Surveyors
Saison Private Dining