FDI Center is a leading advisory firm in the field of foreign direct investment (FDI). They work with countries, regions, cities, special economic zones and industrial parks from around the world to develop and implement successful strategies for attracting investment.
To encapsulate the essence of FDI Center, Edward concentrated on crafting a symbol that embodies a central focal point, mirroring their specialization in offering practical knowledge and guidance on all facets of FDI attraction.
The identity integrates visual cues that signify these principles, guaranteeing that their clients experience a sense of assurance and confidence in their capacity to allure and retain foreign investment. In close collaboration with the client, Edward ensured that the design faithfully mirrors the client's mission and values, while also appealing to their intended audience.
Brand Guidelines
Brand Launch
Brand Campaign
Asset Rollout
Web Design
Motion Graphics
3D Design
A primary colour palette was devised for FDI Center, embodying the brand's values of trust, security, growth, and vibrancy. The palette includes Trusted Blue, which signifies the brand's dedication to providing practical knowledge and advice. Trusted Navy represents stability and security, while a vibrant orange symbolises growth and development.
The addition of Bright Orange as a highlight colour injects vibrancy and energy into the palette, reflecting FDI Center's commitment to growth and development. The warm and inviting nature of Bright Orange conveys a sense of enthusiasm and optimism.
A secondary colour palette complements our primary palette by introducing a variety of new colours that can be utilised in brand communications as accent colours or to convey data.
At the core of FDI Center's brand identity lies a potent symbol. The FDI Center identity employs this versatile symbol as a brand device, enabling the creation of various design systems. This approach facilitates dynamic and flexible design compositions, facilitating a wide range of applications across different touchpoints.
— Andreas Dressler, CEO, FDI Center
