For over 25 years, the Upper Andersonstown Community Forum has been a driving force for positive change in the local area. They came to us seeking a new brand identity that would reflect their vibrant spirit, their commitment to accessibility and inclusivity, and their strong connection to the community they serve.
Edward understood that the new brand identity had to capture the energy and vibrancy of the local area, which is home to a diverse and dynamic community. Together our goal was to create a brand that would not only stand out, but also convey a sense of optimism and possibility.
To achieve this, Edward developed a bold, bright, and welcoming brand identity. The primary colour palette features a mix of green tones with highlight colours of vibrant coral and iris blue. These colours were chosen to reflect the natural beauty of the area, as well as the energy and vitality of the people who call it home.
The typography is modern, clean and highly legible. Montserrat was chosen due to its approachable and accessible qualities.
To complement the new brand identity, Edward also developed a fully responsive and highly accessible website. The website features an intuitive navigation system, clear and concise messaging, and a range of multimedia content that showcases the Forum's activities and achievements. The website is designed to be easy to use and navigate for all visitors.
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