Vera is a contemporary jewellery brand founded by the visionary artist Gemma Stanley, renowned for creating exquisite, handcrafted bespoke pieces. Drawing inspiration from the rich textures and forms of the medieval era, each design is a carefully crafted work of art, blending timeless elegance with modern artistry.
Packaging
Brand Identity
In creating the brand identity for Vera, I sought to elevate the brand and establish a distinctive presence in a crowded market. Drawing inspiration from Gemma Stanley’s striking, handcrafted creations—rooted in the grandeur of the Medieval period—I aimed to reflect the artistry and craftsmanship of a bygone era while positioning Vera as a unique, modern jewellery brand.
To embody the regal essence of the Medieval era, I chose a blood red colour palette, evoking the richness and royalty of the time. The wordmark was designed to be timeless and elegant, capturing a sense of grandeur that aligns with Gemma’s bespoke pieces. A recognisable brand symbol with subtle Medieval undertones was created to reinforce the brand’s heritage and artistry. The design system is highly typographic, using type as a key visual element to further elevate the brand’s refined and artisanal identity. This cohesive approach ensures Vera stands out with a sophisticated, memorable presence in the jewellery market.
